We are in business to feed people.
I actually come from a farming community where everyone operates on a handshake agreement. My dad’s been at it for 40 years and I’m proud of that. Still reading? It gets better, I promise. Blake Mycoskie, the founder of Toms was our speaker when I graduated college. He’s the brains behind the 1-for-1 model where if you buy a pair of shoes, Toms will donate another pair to someone who needs them. It blew my mind that you could balance profit with purpose and make a difference.
Being raised around so many acres used to grow food, it always infuriates me to see how many people go hungry in this country. I’m incensed even as I write this. Then when the pandemic hit and made things even worse, it became a cause I needed to champion.
Food banks love them because they’re plant-based and storable. Their shelf life is up to 24 months and unlike other fruits and vegetables, they don’t bruise. They are high in protein, magnesium and vitamin E. They decrease your bad cholesterol and increase your good cholesterol. And you can season them in a variety of ways so they can be delicious to anyone. They’re a superfood. It’s an incredible product.
So—If you buy a bag of our almonds, we’ll donate the same sized bag of almonds to a neighbor in need. If we achieve our goal of serving 1 million pounds a year – which is doable – we can feed 40,000 people 1 serving a day, every day, every year. That’s literally the homeless population in Los Angeles! I call that our Million Pound Mission. I want to use Blake Mycoskie’s 1-for-1 model − with food.
Meet the people behind the mission
Pink Himalayan Salt
Garlic & Herbs
Cinnamon & Honey
Ghost Pepper & Lime